An early esports and gaming event pioneer, Craig founded Multiplay in 1997. Over the next 18 years, Multiplay would grow to be an iconic company within the UK gaming scene, with the flagship Insomnia Gaming Festival events being the largest of their type in the UK.
The online services side of Multiplay was founded in 2002, growing from a handful of gaming servers to a worldwide network of many thousands. The digital side of Multiplay is now owned by Unity.
After exiting to GAME in March 2015, Craig now works as an esports and gaming industry consultant and angel investor.